Obama's Back to School Speech

• Picked a largely minority school to show that minority has a power in the US
• Had only minority people sitting behind him, for same reason as above
• Person introducting him is black, same reason as above
• greeted everyone with a down to earth ,"Hey!"-ethos, talks in everyday informal voice
• Waved and pointed directly at people-ethos, makes people thing they are important
• Directly talked about the girl that introduced him-ethos
• smiled directly at the principal-ethos
• Looked at everyone in the audience throughout his speech
• culture reference to Facebook, Twitter, ethos
• Doesn't beat around the bush about economy
• keeps mentioning that the kids are the future of the country, and that the country will have its best days in the future.
• He always ends his sentences in a lower voice, stops kind of abruptly
• doesn't use many metaphors, says to "color outside the line" though
• is very specific about examples he gives, talks about future jobs like artists, scientists, and in the beginning he mentions sports, music, and theatre
• Gives a personal story about he wasn't the best and perfect student
• His hands are constantly moving, not a lot, but they aren't by his sides
• Brings his story about ethics and applies it to now, how he uses that specific class in his job
• says he believes that students have the power to do many things, multiple times
• talks about the smart students that will go to a four year college and become scientists, but also talks about the ones that could only go to community college, gives both reassurance if they just work at it.
• repeats the saying ," you need to continue your education after college."
• he states facts about students that go to college and that they will need more than a degree for jobs in the future-creates ethos, logos
• lots of if, then statements to make his point very clear
• keeps motivating students by saying that he believes in them and that it all begins with expecting big things for yourself
• he starts new ideas by saying a counterargument or "what the students may think", but then he clarifies and goes into detail
• talks about himself as a dad and as the president, shows ethos, bringing himself dow to the level of his audience
• repeats the phrase ,"You'll be the ones..." and points directly at the audience
• gives people the feeling of need for their ideas ,"America needs young people now. Your country is depending on you."
• gives direct examples of students who have excelled: Will kim, Amy Chow.
• Keeps pausing during the Amy Chow cancer research story to emphasize and lengthen out story.
• very clean cut, formal suit-ethos
• doesn't use big words or hard to understand metaphors, brings diction to the level of his audience